Guide On How To Guest Post Like The Pros

Guest Posting is a great way to not only gain backlinks but to help boost your overall reputation as an industry leader. While it holds many great benefits overall, the problem we hear from many people is that they don’t know how to go about guest posting the right way for it to be effective. Well hold on, because this article will give you in depth information on how to guest post like the pros do it. Let’s take a look at what we’ll cover:

Table Of Contents

  • Finding Reputable Niche Websites: What To Look For
  • Checking Website Guidelines: What To Know
  • Contacting The Publisher 101: What To Do and Not To Do
  • Topic Creation and Approval: How To Create Good Topics
  • Writing The Content: Your Tips To Getting It Right
  • Links and Anchors: Integrating Them Correctly

Guest Blogging Guide To Better Guest Posting

Let’s get started…

1. Finding Reputable Niche Websites: What To Look For

The first step when it comes to guest posting is to find reputable websites which are niche relevant. But how, you might be asking, do you find and actually know what a good website actually is? The answer is simple:

  • Metrics
  • Appearance

Let’s look at metrics first:

All websites, no matter where they’re positioned on the internet have certain metrics that say if they’re a reputable site or a poorly ranked one. These metrics are:

  • Trust Flow – Trust Flow is basically the overall number of quality and trustworthy backlinks a website has.
  • Citation Flow – Citation Flow refers to link popularity without consideration into the quality of the link.
  • Domain Authority – Domain Authority is a search engine ranking score which predicts the ranking success of a website on popular search engines. The higher the score, the greater the site will have to rank higher in SERPs.
  • Traffic – Traffic numbers is the overall number of monthly traffic to the website. The higher the number of traffic the better the site is.
  • Domain Rating – Domain rating is a metric which shows the overall strength of the backlink profile of a website. The higher the score, the more the website will perform in search results.

Ideally a good website will feature these baseline metrics within this range or higher:

Trust Flow Citation Flow Domain Authority Traffic Domain Rating
10+ 10+ 20+ 1000+ 20+

Ideally you want to have an even Citation Flow and Trust Flow as this shows that links on the site are built evenly against the content that’s published. If you have a citation flow and trust flow which are far apart, such as TF 10+ CF35+, this means the site generally publishes content frequently and unnaturally.

Traffic should also be over 1000+ visits per month, obviously the more the better as it shows that people visit the site regularly which is good to help boost your own backlink power over time.

Now let’s look at the appearance of a website:

You should have heard about PBNs before. These public blog networks are a nuisance for link builders and are only designed for building poor quality links. PBNs should be avoided and to spot a PBN here’s some things to look for:

  • They generally only have a home page, blog and contact page.
  • They feature poor imagery and the layout is poorly designed. Though some PBN builders are now getting crafty.
  • They’re generally created from expired domain and will feature previous links of the old website. You might see a large number of irrelevant and/or broken links. You can check this in Ahrefs.
  • Low to no traffic per month.

Here’s an example of a PBN.

Here’s an example of a good website

Understanding metrics and if it’s a PBN is important to gain backlinks which will give you powerful link juice, that you’re after.

2. Checking Website Guidelines: What To Know

Any website which is serious about guest posting will have writers guidelines on their website. So what are writers guidelines you ask? Basically it’s the standards a website requires in order to approve and publish content. The writers guidelines are a crucial element which shouldn’t be ignored. If you ignore them, you’re basically killing your chances of getting published before you even write the content. While it’s important to read the guidelines from top to bottom, the key areas to take note of are:

  • Article Length – This is the minimum word count they’ll take when you’re writing the article.
  • Link Permission – This is their rules in regards to adding links to their website. Do they allow dofollow links, nofollow links, one link, two links? If you’re specific on the type of link you need, such as a dofollow link for example, it’s important to check, and even ask the website owner prior to writing anything. You don’t want to waste time on a site that only offers nofollow links if you’re specifically looking for a dofollow link.
  • Topics They Publish – Most guidelines will tell you the types of articles they like on their site. Some might like ‘How To…’ articles while others might only take topics on ‘SEO’ over general marketing articles.
  • Submission Guidelines – This is how a website prefers the post to be submitted after being written. Some may like the article in Word Doc form, while others may need the post submitted through an online form on their website.

While it’s important to read the writers guidelines, it’s crucial you take note of these key areas to have a higher chance of getting published.

3. Contacting The Publisher 101: What To Do and Not To Do

Reaching out to the publisher is the crucial point when guest posting. In order to gain their interest and an opportunity to publish on their site, there is a right way and a wrong way to do it. Let’s take a quick look:

What Not To Do

  • Don’t Use Templates – Using templated responses are a big ‘no no’ when it comes to contacting publishers. Why? Because it shows you don’t read what they’ve said and this can annoy them. This can then result in the publisher rejecting your proposal to guest post on their site. Take note of this screenshot below. They said ‘as mentioned’ meaning they have already said their prices but the email sender didn’t listen.

  • Don’t Dictate Terms – When reaching out to publishers don’t dictate terms to them. Remember you’re the guest on their website. If they require a set word count, don’t try to get them to take anything less, for example, it just won’t work. Let them dictate terms to you as seen below:

  • Don’t Beat Around The Bush – When writing your email, avoid writing a really lengthy email which isn’t on topic about what you’re hoping to achieve. Many publishers receive hundreds of emails daily so it’s important to tell them what you’re after straight up to avoid any confusion. Here’s an example of a straight forward email.

What To Do

  • Send A Personalised Response – When emailing someone, it’s always good to do your research to know who you’re going to be contacting. Always check the website to see if there’s a name of the blog owner or editor your trying to reach. Personalised emails will be taken more seriously than those who aren’t personalised.

  • Make Sure Emails Are Professional – No one likes to receive an email that’s riddled with spelling errors. It makes the email appear unprofessional. Instead, try to make sure the emails you send to a publisher are of the highest quality. Remember you’re representing yourself and how you write in this first initial email so it’s important to showcase your good writing skills straight up.

As you can see there’s a right way and a wrong way to reach out to publishers. Don’t be afraid to experiment to see what works best for your individual needs

4. Topic Creation and Approval: How To Create Good Topics

For your guest post to be of interest to a publisher, you need to create an intriguing topic. In order to do this, you need to think outside the box. First you need to know what they generally take on their website. Let’s use this site as an example below:

This website is within the digital marketing niche and if you go to their blog you’ll see topics surrounding SEO.

Based on this example, you would need to create a topic on SEO. When creating a topic for intrigue and engagement purposes, it’s good to add power words into the topics. Power words are words designed to give effect and a power sounding edge. If you look in the screenshot above you can see these two topics have power words: ‘Generating’, ‘Powerful’, ‘2019’, ‘Valuable’ and ‘Success’.

Good:

  • SEO Tips For Generating A Powerful Campaign In 2019
  • Reasons Why SEO Is Valuable For Your Online Success

Here’s some examples without power words added:

  • SEO Tips For Making A Good Campaign
  • Reasons Why SEO Is Good For Your Online Business

As you can see the second titles aren’t as powerful as the first. This is why power words are ideal for incorporating into your title creation. You can also rearrange the words to make them sound more enticing. Let’s take a look at another before and after:

Before:

  • Tips To Make A Content Marketing Strategy

After:

  • Content Marketing 101: Essentials To Develop A Strategy That Works

As you can see, the second example is more intriguing than the first. This is what makes the difference between getting approved to write and guest post on a site and not getting approved. If you’re creating topic titles make sure to take some time to make them relevant to the publisher and with your website.

5. Writing The Content: Your Tips To Getting It Right

Writing good content isn’t easy, but it can be done. If you’ve been accepted on a blog the next stage is to write a compelling piece. Here’s some tips to help you achieve this:

  • Write with a goal or purpose in mind. What do you want the readers to take away from your article?
  • Write an article that gives details into each section. It should clearly explain something with examples.
  • Write sentences that make sense. Do they have good structure and express your point clearly or do they drag out?
  • Avoid writing lengthy introductions. People tend to skip the intro and go straight for the tips anyway.
  • Present a problem then offer a solution in your writing.
  • Format your content to help break up large blocks of text. You can do this by using subheadings, bullet points and spacing between paragraphs. Large blocks of text can cause eye fatigue and can cause readers to lose their place when reading.
  • Add images such as screenshots, royalty free images, and graphs to get your point across and to dress the content.
  • Make your content relatable to your target audience and what problem their trying to solve.
  • Check your content through programs like Copyscape.com to make sure it’s unique. Plagiarism isn’t tolerated and will be an automatic rejection if you copy someone else’s work.

Getting your content right is important and by utilising these tips you can write something that’s worth publishing.

6. Links and Anchors: Integrating Them Correctly

Integrating your links and anchors is an important step to get right. Why? Because it looks more natural in Google’s eyes and also the eyes of those who read your post if you get it right. So how do you integrate them correctly? The answer is you need to build the subject matter around your link to be relevant to the link. Sound confusing? Let’s do an example on this link below:

https://nobs.link/blog/themed-link-building/
Anchor: Themed Link building

This link is about themed link building – a new method on building links. Say we want to write an article about – Link Building Best Practices. In regards to this what we need to do is write a paragraph around themed link building and add that link into this section. Let’s take a look as an example:

Good

Link Building Best Practices

Themed Link Building: What Is It?

A new concept that’s been used by many in this link building age is the Themed Link Building method. This practice is designed to build links which are more relevant and related to the URL you’re trying to gain as a backlink. For more information on
Themed Link Building, you can visit our site.

Bad

Link Building Best Practices

Today businesses are trying to build links using the best practices. But how do they know which ones are the right methods to use. You may have heard of White Hat, Black Hat, or Themed Link Building but are unsure as to what they are. Here’s a look into what these methods are and how you can gain more out of them.

As you can see while the second one does mention themed link building, it’s not super relevant to the actual link like the first example. When writing content it’s always a good idea to make sure the content surrounding the link is super relevant to help give power to your link. Think of adding a link about cats into a dog article, it can be done but is it really super relevant? No. Keep this in mind when incorporating links.

Takeaway

Guest posting like a pro can be done by beginners, you just have to know what to do in order to make it successful. As seen above there’s a lot of room to improve on your guest posting efforts. Do you feel more confident to guest post?