Really, What is Blogger Outreach?

Blogger Outreach isn’t for the faint of heart. It’s a process which requires time, skill, and a lot of patience. Digital marketing agencies generally use blogger outreach to build backlinks for their clients and is ideal when wanting to scale backlinking efforts in a large way.

Blogger outreach is the process of reaching out to bloggers in the hopes of publishing content on their website which promotes your products, services, brand or business. This method of link building allows people to gain recognition in their industry and is great for the possibility of bringing in new profits, referral traffic and building links.

Let’s take an in depth look into blogger outreach and you can see if it’s
the right decision for you.

Pros & Cons

What Are The Pros and Cons Of Blogger Outreach?

Pros Of Blogger Outreach

Influencers

Gain Access To Influencers:

Influencers in the blogging world can be a powerful asset to any business or brand. Why? When blogging about a product or service, your influencer introduces you to their audience. If showcased to the right people in the right industry as yours, you have a higher chance of gaining new customers who may be interested in what you have to sell.

Higher Referral Traffic:

InBlogger outreach gives you a chance to gain more referral traffic when you target the right bloggers in your industry. If a blog is written to solve a person’s problem, you have the potential for readers to click your link. The more referral traffic you receive the potential for more long term customers or clients you’ll gain.

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blogger-community

Bloggers Are Trusted In Their Community:

Depending on the level of influence a blogger has, you may be able to gain trust from their followers. This is a good thing for you if you’re wanting to showcase a product or service. Why? A blogger can provide an unbiased review of what you have to offer and their audience will place trust in that review.

They Can Introduce You To A New Market:

Depending on your industry and what you have, bloggers can help to introduce you to a new target market. This is great if you’re hoping to branch out of your current market to gain more potential customers.

Influencers

Help Make You Go Viral:

Some influencers who have a large community of followers have the ability to help make your content go viral. If your content goes viral it has the potential to reach a huge audience which can draw more interest back to your business or website.

Cost Effective In The Long Run:

While promotion by bloggers isn’t free, it can be cost effective in the long run.If you take into consideration the level of referral traffic you can gain, as well as the possible publicity compared to press releases, you can gain measurable long term results on your ROI.

Cons Of Blogger Outreach

Time Consuming:

Like with guest posting, blogger outreach is also time consuming. This is because it takes time to search for bloggers who are the right fit for your individual needs. This can involve looking for bloggers in a set niche which fit within certain website metrics such as Trust Flow, Citation Flow, Domain Authority, Domain Rating, and Traffic. It also consists of content creation as well. Most people who try their own blogger outreach find it a huge challenge, this is why many people opt to hire an agency to do it for them.

Hard To Convince A Blogger:

Like Sometimes depending on the influencer you’ve found, it can be hard to convince them to work with you. They can also charge very high fees as well, especially if you’re a business wanting to showcase your brand, product or service.

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Google Search
Google Rules

What Are The Google Rules About Blogger Outreach?

Google has been issuing changes in the way it looks at blogger outreach as a whole. Nowadays Google has set guidelines in place which people are advised to follow in order to make your blogger outreach experience more successful. The following are guidelines Google has put forth over the last few years.

  • Nofollow links should be used on any backlink added. This is because Google sees these links didn’t come about organically.
  • It’s also advised that bloggers add the words ‘Sponsored Content’ to any content they upload from blogger outreach efforts to showcase the relationship between you and the blogger.
  • Content should be unique and not copied from other sources.

By following these rules you can be successful when conducting blogger outreach. However you don’t gain much link juice through your backlinks. Some people like to make their links follow links to help bring more boost to their backlinking efforts. When done correctly this can make your campaign a powerful one.

Blogger Outreach

Is Blogger Outreach A Good Option For
Your Campaign?

Influencers

Blogger outreach is a good option for you if:

  • You’re a brand or business looking to gain more exposure in your target market or a new market with a wider audience spread.
  • You’re an agency looking to gain backlinks for your clients to help them rank better in search engines.
  • You have the time to devote to finding bloggers who are influencers in your industry.
  • You can find bloggers who are willing to work with you without charging a high fee for publishing content.
  • You’re unsure on how to build links but want to start somewhere.

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