For any business to make their mark in their industry, they need to create a powerful website to bring in the traffic, clients and customers they need to promote a good ROI. When creating a website, the design of it needs to be great, interesting, and attractive to your viewers. The problem is however, that many businesses don’t realise this or don’t take the time to create a well-designed website which can really improve their overall reputation. So how do you design a website that ticks all the boxes? Well, let’s take a moment to go over the best web design practices to use when it comes to designing your company website. Remember though, if you feel overwhelmed by creating a website you can easily utilise web design and development outsourcing services to hire a web design and development company to do the job for you. These companies such as Studio 56 generally offer professional web design and development services which can create a powerful website for small business operations and other people.
Best Practices To Use When Designing A Company Website
Think About Website Colours
Website colours in your web design are important as it helps to bring people in and catch their attention. When it comes to choosing website colours, it’s important to remember these few helpful tips.
Choosing colours for your website come down to really what you’re trying to achieve in the look of it and the colour psychology behind it. Take a look at some colour meanings to help you choose the best ones for your needs.
Keep It Simple And Fresh
When designing a website for your company, you need to remember that it needs to reflect your brand to a T. Your first impression is the most important to transform your visitors into paying customers. If you don’t make a good first impression through your website design, you’ll find that your bounce rate will be higher than expected. To make a great first impression your website design needs to be simple, unique and overall fresh to attract attention to itself.
While you can use already-made templates to create your website, it’s best to work on a custom design, after all you don’t want to be like everyone else on the internet do you? If this is the case your visitors will have problems remembering you from the competition. Some tips to keeping it simple and fresh include:
Keep A Check On Website Load Times
Slow websites tend to cause frustration for visitors. If a visitor can’t load a page they want within the first 3-5 seconds, you’ll have a higher risk of page abandonment. This is why it’s crucial to keep a check on your website load times to reduce the risk of a high bounce rate. If you find your website pages are slower than normal, there are a few things you can do. These include:
Don’t forget to make sure it’s mobile ready and loads well on mobile devices.
Create A Great Navigation Experience
Any web design and development company will tell you that the navigation is one of the most important design elements when developing your website. How well your visitors navigate your website and find what they’re after, goes hand in hand with how many conversions you can achieve from your website. Some tips to help create a great navigation experience and layout includes:
Upon creating your website’s navigation it’s important to try it for yourself. Work out a product you want to look for and see if you can find it within a few minutes. If you can’t, you can bet that your visitors will be having problems as well. Don’t fall into these navigation mistakes.
When it comes to designing your website there are so many things that you will need to consider in order to make your website the best it can be and lower your bounce rate. So are you hiring a company to handle your website development? What design element are you going to work on first?
Stay up to date with the latest marketing, sales, service tips and news