Many businesses want to be major players when it comes to dominating SEO and even though they focus on most SEO strategies like outreach services etc, they tend to forget the local SEO strategy. They want the large amounts of traffic, the high authority and the traffic from the entire nation or world. While this may seem more beneficial to you and your company, there’s times when optimizing on a local level can bring you more immediate revenue.
Ignoring local optimization, especially in the wake of Google changes can be a huge step backward for large companies. And this trend isn’t likely to plateau as we move forward with personalized location-based SERPS. So let’s consider why optimizing at a local level could be in your best interest:
We now know that Google is now serving up more personalized search results based on different search factors, including location. So if you optimize your website on a national level, it can be missed off the SERPS and give your competitors the leading edge here. So how do you personalize your website better, SEO wise, so you can reap the rewards of this? The following is a good way to achieve this.
First you need to know what different factors that influence search personalisation.
Let’s take a look into these factors more for better understanding.
These are just some of the ways you can personalise your business for local search engine results. Don’t forget to also optimise for multiple devices.
Snack Pack Result Listings
Visibility is getting harder every day especially with Google’s introduction of the local “snack pack” listings. This means there’s less search engine real estate space for business listings, as Google has cut the number down from 7 to 3. Essentially this means that there’s more competition to be visible above the fold. This makes it more important than ever to get your ducks in order to make one of the top three results for local searches. But how can you achieve this? Some methods you can try include:
These two essential factors can help you improve your chances of being in the top three snack pack listing.
It’s important that you dedicate pages on the site to each location that your business operates in. This is how you can build authority for local listings. It’s here where you add information for the location your optimizing for.
Some things to include on each location business page includes:
This should also be the target for links that you earn from external sites to build authority at the local level.
Personalized search results also works with mobile searchers. Especially because mobile users offer search queries that include location data. So failing to appear in local search engines could represent a significant loss of customer base. Whether you’re website is a mobile first website or you need to optimise it to make it mobile friendly, it’s very important to have your website mobile ready.
To help make your website mobile friendly, some things to consider:
As a business entering the field of digital marketing, you first want to focus on optimizing your company at a local level. The more visible your company is to local consumers, the more likely your customers will be able to find your service. On top of this a local presence will help you remain on page one of the search engines.
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