URLs are used daily to take people to different webpages and websites. URLs are an important part of any website creation, so it’s no wonder they need to be built correctly in order to gain the most out of them. One thing that many people don’t take into consideration when building their URL structures is making them SEO friendly. SEO friendly URLs are beneficial in so many ways, but one of the top ways they can help is aiding in a higher website ranking. So how do you build a SEO friendly URL structure? Well you could take on a SEO services company in Geelong and gain access to all the SEO services advantages to get you started. But if you wish to do it yourself, this expert guide will give you the best techniques to use to easily build URLs which are SEO friendly.

Top Tips For Creating SEO Friendly URLs

Make Your URL Readable By Humans

SEO Friendly url Have you ever seen a URL that has lots of numbers and letters after it? Hard to read isn’t it? It shouldn’t come as a surprise that to help make your URLs SEO friendly you should look closer at creating them more for human reading than machine reading. When designing and creating your new SEO URLs they need to explain what the page is about before clicking. Some examples are below:

  • Great URL – http://mydomain .com/cows-licking-kittens
  • Ok URL – http://mydomain.com/pub/post?ID=83kx=cows+kittens
  • Bad URL – http://cdn07mydomain .ccc/8fjebsJD=bjef8a7db= isSuj76

As you can see the first URL gives clear indication of what the page is about, while the next two are somewhat vague or unreadable. While your URL doesn’t have to be as clean as the first example, it can help your SEO efforts if it were understood by your audience.

Still Use Keywords In Your URL

Implementing and including keywords into your URL allows you to boost your SEO efforts greatly. Keywords placed in the URL can help in many ways which include:

  • Helps to improve search engine rankings
  • Helps your site be found when keywords are searched.
  • It helps to tell people what your site is about before they decide to click into it.
  • When implementing keywords into a specific URL there’s a few things you need to consider and these include:
  • Making sure the keyword is relevant to the page the URL it belongs to.
  • Don’t overcrowd the URL with keywords to try and create more search results.
  • Balance the keyword within the URL without repeating it.
  • Don’t create a long URL just so you can fit all the keywords you want in it.

By keeping in check with these tips for keyword inclusion you have a higher chance of creating a SEO optimized URL that helps to improve your overall rankings.

Canonicalize Similar URLs

URLs that feature very similar content can be canonicalized with the use of a 301 redirect or rel=canonical if you wish to keep the slightly different version for select visitors. Similar URLs tend to bring with it duplicate content. Duplicate content in any form can hurt your search engine rankings. Canonicalizing your two similar pages allows for a single page to rate higher in search engine rankings. This has the potential to earn more visitors along with a higher ranking position. So always check for URLs that can be canonicalized.

Keep Your URLs Short

For SEO purposes, shorter URLs are preferred over longer URLs. While you don’t have to go to the extreme and make your URLs super short, you should aim for around the 60 to 70-character mark. URLs that go over a 100+ characters should be re-evaluated and be rewritten again. Don’t worry, search engines such as Bing and Google won’t read your URL any differently, it more comes down to the overall user experience and usability for your visitors.

Short URLs are better to:

  • Copy and paste
  • Hyperlink in text
  • Share to social media
  • Embed into projects
  • + so much more.

With easier URLs for visitors to manage you may find your SEO efforts improving greatly by more uses of your URL across multiple media platforms.

Try To Match Your URL With The Page Title When It Makes Sense

When SEO optimizing your URLs you should also consider trying to match them with your page title to aid in delivering more connection with your visitors. While you don’t need to go to the extreme of trying to make it perfectly match, you can do something like the following:

  • Title: Best Techniques To Use In Building SEO URLs
  • URL: https://s56.co/blog/best-techniques-build-SEO-URLs

Something similar to this will help bring a connection between your visitors and what the content will be about, along with what they’ll be getting when they click into it.

Use Hyphens Or Underscores To Separate Words

To help make your URL SEO friendly you should consider separating your words using underscores and hyphens. Search engines now find them easy to read and SEO Friendly url structure make them easier to read by humans as well. An example of hyphens or underscore URLs are included below:

  • Hyphen – https://s56.co/blog/best-techniques-build-SEO-URLs
  • Underscore – https://s56.co/blog/SEO_URL

While many people like to have a space between each word it can prove difficult when reading as a %20 will automatically be placed within the URL. This can distract your readers, so for SEO efforts try to avoid them as best as possible.


When it comes to building SEO friendly URLs, it’s important to take everything into consideration to make your changes count. By taking the time to implement these changes you have a higher chance of boosting your SEO efforts. If you’re still unsure with how to do it, hiring a SEO services company in Geelong may be the best option. So what changes are you going to make first?


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