Facebook Advertising: Don’t Sit on the Default Settings!

By |2018-09-26T10:25:40+00:00August 15th, 2017|

It was 3 o’clock in the afternoon on a sweltering hot day… and I decided to go for a walk.

This was one of the poorest decisions of my life… and I think many of you can relate. Going for a walk in the hottest part of the day is probably not the best decision you can make.

So what did I do? I changed my daily walk time from 3 o clock to 6 a.m.

It was a much better option. I got to see all the shops opening in Melbourne. The aroma of coffee and fresh pastries, the fresh dawn of a beautiful morning made all the difference in the world to my exercise routine.

So what does this have to do with Facebook Marketing for my Melbourne Australia website?

Everything!

Sure, you want to post good content, and you want your Facebook fans to give you likes, but your sequencing matters – and you have to pay attention to the times that you post….but more importantly to the times you program those Facebook ads to run.

The importance of Facebook ads for Outreach Services

Social media for outreach services has taken the world of marketing by a storm.With the increasing indulgence of social media in the lives of people, it is very important to reach more and more clients through it.Outreach services using social media platforms like Facebook is definitely going to give your business a boom.Most businesses use Facebook ads to attract customers to their business, however, there are a few things you must keep in mind when it comes to Facebook ads.

Doesn’t the Default Run Setting Work?

Sure Facebook tries to help out, giving you a base for those advertisements. But those default settings aren’t always the best fit for your business needs. You need to customize your ad scheduling to get better results from your Facebook adverts, especially when your business is located in Australia.

Scheduling

As a Facebook marketer, you need to get acquainted with the Budget and Schedule section of the advertising area. Select Ad Scheduling and then Run Ads on a Schedule. Notice the grid where you can select the week, day and time for your advertisement to run. It’s here that you can schedule the best times to run your ads.

Your Business is Different from Others

No business is the same and your customers are as different as you are. But that is why you cater to them, right? Just as you know your customer quirks off line, so you have to learn their tendencies online. So do you know when they are most likely to notice your Facebook ads? Is it at about 8 a.m. when they are at the local coffee shop or on a lazy Sunday morning?

There is no set rule here and the best times vary according to industry. So check out your Facebook stats to determine when your audience is the most active and schedule your Facebook ads accordingly.

Get Help from Your Posts

Look at the posts that do well for you. It makes sense that the best times to run ads are those times when you have posted and gotten the most interaction. Be sure you also write posts regularly so you can tell based on the Facebook integrated insight data.

Create Your Ads

A good rule of thumb is to create a set of ads to run during the week and another to schedule over the weekend. Did you know that very few advertisers schedule ads to run over the weekend, yet studies show there is a 69% ad response increase on adverts on the weekend.

Analyse the stats on your ads after a week or two to see which campaign gets the best results. If most of your conversions happen on a weekend then you might want to consider running ads over the weekend.

Your next step is to see what days perform best, and at which times of the day. Split your ads up into time frames like 7-9 am, 9am – 5 pm or 5-8 pm. Then run more campaigns based on those that perform best.

Relevancy is rewarded

Note that if your ads are running at times when they attract the most clicks, Facebook will recognize the relevancy of your ads and reward you with more clicks for your cost.

Your Budget

When you select a few hours a day to run an ad, be sure to select Lifetime Budget rather than Daily Budget as this will make sure that Facebook runs your ads as often as possible.