In todays business world there are two types of marketing, traditional and digital marketing. Both avenues can benefit a business greatly and provide them with the exposure they need to enhance their business overall. However, how do you know which ones offer more advantages to your business? This expert guide will give you the benefits of both digital marketing vs traditional marketing so you can assess which option is the best one for your marketing needs. So let’s get started.
The Benefits Of Using Digital Marketing For Your Business
Reduction In Marketing Costs – In some ways digital marketing can offer you more for less. With online strategies that use video sites such as YouTube, business directories, and podcasts, it allows your business to remove potential costly advertising channels such as television, radio, or the yellow pages that traditional advertising offers. With this reduction in overall costs it allows you to place more effort into online marketing efforts that can drive in more sales.
Real Time Results – Digital marketing also provides your business with real time results when using additional programs such as Command Centre, Google Analytics and more. This form of marketing allows you to see any changes your efforts are making in real time so you can adjust your marketing strategy as needed. Generally you can see things such as peak trading times, subscriber numbers, conversion rate and more in the one easy place.
Gives You A Level Playing Field – Digital marketing gives you and your competitors a level playing field to work on. This is because you all start out the same and have access to the same marketing avenues. The only difference is, is whether you use it to your full advantage.
Develops A Brand Better – Digital marketing allows you to develop your brand name better on a world stage. By developing your brand it allows customers to trust in you as a business for their purchases and information. Some of the best ways to develop your brand and its exposure is through social media channels and email marketing.
Greater Exposure To New Customers – Online marketing gives you the ability to really expose your brand to a wider audience. By broadening your audience, you have a higher chance of gaining more website traffic, leads, and conversions for more overall profits and ROI. Because the internet is interlinked with the rest of the world, there’s a potential to build your customer base larger than you may even expect to.
Greater Engagement – One of the best things about digital marketing is it gives your business the opportunity to receive greater engagement from more people. It encourages people to buy, visit your website, follow your business, read about what you have to offer, review your business, as well as encourages visitors to interact with your company on a whole new level. With greater engagement, it brings greater publicity which can enhance your business’s reputation greatly.
The Benefits Of Traditional Marketing For Your Business
Gives You A Wider Marketing Avenue To Explore – While digital marketing can offer things like social media, email marketing, and content marketing, it doesn’t offer you things like billboards, magazines, or television advertisements. These things can weigh greatly when marketing your business on a more local scale and are great for local business promotions.
Provides Connection On A More Personal Level – Traditional marketing can provide businesses with a great way to connect to people on a more emotional level. Your audience chooses when to invite the marketing method into their homes through the use of newspapers, magazines, flyers etc. This method also provides customers with more faith that the business is real because they’re an actual brick and mortar business. This allows people to read your marketing material when they want to instead of being bombarded by pop-ups. It also enables for your audience to keep your business name and number on their fridge without having to go back online to find your information.
Digital marketing vs traditional marketing holds many benefits no matter what your business specialises in. When comparing the two and what they can offer you, it really depends on what your business goals are. However, by incorporating both traditional marketing and digital marketing within your business you have the potential to really create a powerful marketing strategy that can really bring the best out of your business time and time again. So which marketing avenue is your preferred method of marketing?