Our Blog

Welcome to the NO-BS Marketplace SEO blog.

Here we’ll cover the latest SEO industry news, link building tips and tricks, as well as other SEO related updates.

Whether you’re just starting out or you’re looking for additional tips and tricks in the SEO space, you can find it here.

Enjoy reading!

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SEO is an ever-changing world and that’s why we’re proud to share our findings with the wider SEO industry for free. I still remember the first days of learning SEO back in 2008. The only way most of us learnt back then was in forums like Warrior Forum and Black Hat World. I don’t hide the fact that, that is my history. I used to build PBNs and it worked, but times change and that’s why we care so much about showing the next generation of SEO’s there is a better and more transparent ways to do SEO.

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Aaron Gray

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Blogs

Every business starts small; no two ways about it. Facebook started in Mark Zuckerberg’s dorm while attending Harvard, and Amazon first operated out of Jeff Bezos’s garage. Now, not a single soul around the globe doesn’t know what these companies are, even if they don’t use their services. We can talk about their journey to… Continue reading Why Digital Marketing is Important for Small Businesses

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Selecting the best keywords for SEO can feel overwhelming when developing your content strategy and on-page optimisation. It’s difficult to know how to effectively choose and incorporate keywords on each page to boost site rankings and website traffic. Leveraging tools like Yoast SEO plugin can make all the difference. These devices aid with researching and… Continue reading How To Add SEO Keywords to A Website

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As a small business owner, setting up an effective ad campaign on Google Ads can help you achieve your online advertising and business goals. However, determining if the platform is worth the investment means understanding the average Google Ads cost across options like shopping, video, and Google display ads. When launching Google Ads campaigns on… Continue reading How Much Does Google Ads Cost?

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Optimizing your website for search engines can feel overwhelming without the right tools. With so many potential pitfalls and moving parts, it’s tough to know where to start. That’s where SEO software and services come in – acting as guiding lights along the optimization journey. From SEO crawlers that reveal issues to rank trackers that… Continue reading SEO Tools: Brief Explanation

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Digital marketing professionals often tout how this metric or that metric is indispensable in achieving success. However, one major issue with this mindset is that not all marketing ROI metrics tell the whole story, and it only gets worse with tunnel vision. For example, one can boast about boosting a client’s lead generation rate. Impressive,… Continue reading A Simple Guide to Marketing ROI

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Link building outreach is a strategic approach in search engine optimisation (SEO) where marketers and SEO specialists actively seek opportunities to gain backlinks from other relevant and authoritative websites to their own. The goal of a link building outreach campaign is to improve a website’s authority and visibility in search engine results pages (SERPs), driving… Continue reading What is Outreach Link Building?

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What if you could drive instant website traffic and sales at the exact moment someone shows interest in your business? Sounds incredible, right? Well, that superpower exists through pay-per-click advertising. This puts your ads in front of high-intent searchers—then you simply pay each time someone clicks. Talk about precision marketing! PPC puts conversions and profits… Continue reading Why Use Pay Per Click? The Definitive Guide To PPC Advertising

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What Does CPM Mean? CPM represents how much you pay for every 1,000 views. For example, if your campaign has a USD$5 CPM, it denotes that you are charged USD$5 for every 1,000 impressions generated. In other words, CPM is the amount you, the advertiser, shell out based on the number of times, in increments… Continue reading What Is CPM? The Role of CPM in Marketing

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Ok are you ready for it? Google’s biggest core update yet. While I was expecting something to happen, I wasn’t quite expecting the gravity of what this update has in store for us. We all know Google’s laser focus lately has been on quality, and it shows because it’s now releasing another major core update… Continue reading Core Update: March 2024 and It’s BIG!

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