A lot of people talk shit when it comes to SEO. It normally starts with, “Hey, look at how I do SEO, but if you really want to know what works for me, you have to pay me $5,000 and I will share all of my knowledge with you”. You can tell by the name of our website we don’t believe in BS like this!
Today I’m going to show you step-by-step how I do SEO and, more importantly, how it can be used elsewhere in your business.
To make this easier, I will break this down into 3 stages. Each stage is really key when setting up a long-term strategy. Also, one of the great parts about this strategy is you have the ability to use the resource you build for other funnels. Examples of these are Facebook funnels or even sales funnels.
Tip 1: This is not a cheap easy way to do SEO. If you are looking for easy wins, this blog is not for you. This blog is more for people who have worked in SEO for years and have the budget to spend on building resources.
This might seem like the easy part, but it’s really the hardest part. You need to do the basics of SEO before doing anything else. This guide doesn’t go through how to do basic onsite SEO.
The best way to show you how this framework needs to be set up is with an example.
A lot of people in the SEO world talk about content hubs or content clusters. Pretty much what we’re trying to do is build resources on the site to link to.
There are a lot of different frameworks. At the end of this blog you will be able to download our booklet of frameworks templates
“Content is king” is a saying that got pushed into my head for years when I first started in this industry a decade ago. You know what? It’s true—more so today than it was 10 years ago.
Now, in saying that, I want to make it really clear there’s content and then there’s useful content. I hate people who just make a blog that’s 5,500 words long because the person in the number #1 spot on Google has 5,000 words. Remember that content is not just words—it’s also images, videos, and design.
In order to build content that is not only useful but aesthetically pleasing and interesting for the reader you need to get creative. Here’s some tips below:
What does this mean, you might ask? Good question. What many people don’t realise is that when you write content, there’s something called white space. White space is the space around your words when writing on a document, paper, web page, etc. The problem is that some people don’t realise that not balancing the white-space-to-content-ratio can make your content look bulky, hard to read, and just unappealing to look at. In balancing white space vs. content, you can utilise things like:
Creating A Sensible URL Hierarchy
Each time that a new web page is created, whether it be a blog post, an evergreen article that sits on the website or even a product category on an ecommerce website, it’s crucial that the URL places that web page sensibly in the hierarchy. Hierarchy is created by building a parent-child relationship amongest all indexable web pages and it’s actually easier that what you may think, the best guideline to follow is common sense. No BS is a marketplace for matching publishers and clients together. Website Owners that want to have content created and published on external websites use this platform to do so. This makes its very appealing to SEO professionals as they can have contextually relevant article published on a closely related website with hyperlink pointing backat their website(these hyperlinks/”backlinks” are one the most powerful ranking factors for most search engines).As a lot of the current No BS target market won’t be searching for PR solutions, Link Building content must be created.
Rather than having a bunch of articles sitting on the same URL foler level and competing with each other in the search engine results, one parent URL/folder is created for ‘Link Building’, then all related articles/web pages sit off this URL as subtopics. As all of the articles for the sub topics will have a URL starting with https://nobs.link/link-building/, the search engine robot can quickly understand that these are in fact Link Building sub topics and therefore sees that there’s not just one article about Link Building, but a whole bunch of resources on the topic and thus NoBS.link is considered to be more of an authority on both Link Building and all of the sub topics
So now you’ve had your eyes overwhelmed by the exhaustive list of power words — I know, there was a lot there–and now it’s time to put it into action. So,take the crappy titles you’ve had before:
Now think of the emotion you want to trigger from your title. What is it? For this article we’re going try a few types of power words to generate interesting and creative topics. Let’s take a look below at the topics with different power words needed.
|Words Use||New Title|
|Greed||Inexpensive, Skyrocket||Inexpensive SEO Tips For Beginners That Skyrocket Your Startup|
|Curiosity||Bizarre, Eye-opening||Bizarre SEO Tips for Beginners that give Eye-opening results|
|Unmotivated||In record time, effortless||Effortless seo tips for beginners that rank you in record time|
Do you see the difference between the two? The first sample has bulky paragraphs without much white space between the words. This can make a reader’s eyes tired, especially if it’s paragraph after paragraph. In the end, your readers will just leave the page to find an easier option.
With the second version, you can see that the information is broken into small paragraphs, bullet points, subheadings, and even a table format. You can see there’s plenty of white space around the words, which helps the reader easily see what they’re reading and where they’re at. So don’t forget to try and balance out your content better
Nothing kills a blog quicker than when it has no personality, am I right? Injecting personality into your content is vital to give it life. But how do you achieve this?
Write how you speak. I mean, how many times have you heard a blog say something boring, like:
To gain more traffic, you will need to improve your brand name and promote yourself via social media
Instead, you could add personality and do something like this:
If you pop yourself in the limelight of social media and pour some improvement dust on your brand, you can really drive home your website traffic in your new virtual Mercedes.
Yeah, we know you see the difference in this one.
We actually did a blog on this recently and you can read it here. Overall, though, keep this in mind when trying to write your content. Boring is out, personality is in!
Last, but not least, dress your content to impress with visual impactors. These include:
Visual elements provide something more to the reader and give your blogs a fun element. And we all need fun, right?
However there are some rules when adding visual effects, and these include the following:
If you stick to this, then you’ll be okay.
Can you see how they relate? In linking to blogs that are the same, it gives you a higher advantage to push more power from blog to blog. This method is what we like to call link funnels.
Utilising link funnels within your link-building and content strategy combined can really help you push yourself as a leader in your industry, as long as the content is useful and you work on guest posting on quality websites. If you’re not posting on quality sites, then your link funnel will suffer greatly.
So how do you define a quality site?
For example, you can have a high Trust Flow of say 20+, this is great, but if it has a citation flow of 6, then that’s an issue. Why? The reason for this is that, generally, Citation Flow and Trust Flow shouldn’t be too far apart, otherwise, in simple terms, it signals a lot of links being build in a short amount of time, which can mean the website owner is up to something. Aim for Citation Flow and Trust Flow to be closer together if you feel this metric is more important to you than the others. An example of it could be TF15 – CF12.
Domain Authority increases when a website starts to become an authority figure online. The higher the DA rating, the higher in search engines you’ll find yourself. DA was created by Moz and can be easily checked with their DA checker or other free online tools. Ideally, DA 20+ is a good starting point, but if you can score sites that are DA 40+, that’s even better.
Domain Rating is a metric created by Ahrefs, which measures the strength of the backlink profile of your target website. This is generally measured by a score rating out of 100. Just like the DA rating, the higher the domain rating, the better if this is the metric you want to focus on the most.
This one says it all: Traffic is required in order to really make your website worthwhile. If you don’t have people interested or visit it, then there’s really no point, is there? Ideally, look for sites with traffic over 1,000 as a starting point. There’s nothing wrong with linking to sites with less traffic, but it may not generate as much referral traffic as you might have hoped. If you can score sites with traffic of 5k -10k and above, then you’re really going to see an impact in the long term.
Overall, the thing to remember if you’re planning to guest post on sites with high metrics is to have a budget to match. To find out more about how much publishers might charge, click here.
The appearance of a website also matters. Why? Because you don’t want to be linked to private blog networks (PBNs). PBNs are the underbelly of the link-building world. This is why it’s important to take note of a website’s appearance to see if it has the key signatures of a PBN. If it does, then steer clear. Does it:
Only have a home page, blog page, write for us, contact page or about us page?
Seem to have stock images reused over and over again?
Have poorly written content that looks like it’s come out of a factory?
Broken or non-relevant backlink profile to what the site is about now?
Was it a dropped domain that has been picked up several times? You can check this with the Wayback Machine.
Have a generic overall design?
Have its WHOIS information set to private?
Have duplicate content?
This gives you an idea of what a PBN looks like. Instead, work on trying to link to real websites like the screenshot below, which either have pages like resources, advertisement, services, and more.
Overall, when it comes to building link funnels, it’s more than just linking from one blog to another. There’s a strategy that needs to be built out in order to really gain the most from it in the long term. By getting each component right, you have a higher chance of really seeing results from your link funnel efforts. What are you waiting for? Get started!
Stay up to date with the latest marketing, sales, service tips and news
Link building is the SEO process of acquiring hyperlinks back to your own site, and when done right, it can provide great long-term returns[...]
Link building is the SEO process of acquiring hyperlinks back to your own site, and when done right, it can provide great long-term returns. However, some link building methods, while quick and easy, can jeopardize your entire website’s rankings[...]