There was a point in my career when I witnessed firsthand the transformative power of quality content in the realm of search engine optimisation (SEO). In an era where algorithms reign supreme and online competition grows fiercer by the day, it has become clear that content is truly the reigning king. Through my experiences, I’ve… Continue reading Role of Quality Content in SEO

Blogging is still alive in 2023 and shows no sign of slowing down. A curated list published by Demand Sage indicated that 77% of Fortune 500 companies maintain a blog, and 55% of marketers think they’re effective in guiding customers through the sales funnel. This is despite the emergence of new marketing platforms, like photo… Continue reading 7 Benefits of Guest Posting For Startups

Whether looking for the next travel destination, electronic device purchase, or specific health symptoms, you’ll likely type a set of words on the search bar— since 68% of online experiences begin with an online search. That said, optimising websites for organic search must be a priority for inbound marketers aiming to boost brand awareness, increase site traffic… Continue reading What is Keyword Research And Why It Matters In SEO

To say that the eCommerce market is a significant revenue-generating industry is an understatement. Estimates indicate that last year’s online shopping revenues peaked at USD$ 5.42 trillion and will likely reach USD$ 8.1 trillion by 2026. The fact that there are 12 to 26 million eCommerce sites worldwide shouldn’t stop virtual merchants from building their… Continue reading Effective Link Building Tactics for Ecommerce Brands

Statistics suggest that 68% of internet interactions begin with a search engine. It’s the most effective way users can get the answers they need and gain information on the World Wide Web. The best part is that it only requires you to type the main keywords, and you’ll get a list of relevant results. What… Continue reading Top 5 SEO Ranking Factors You Need To Know

Recent research shows that 53.3% of web traffic comes from organic searches, while paid search has grown over the past few years to 15%. On the other hand, organic social media has maintained at 5% since 2014. Notably, the share of organic traffic was 51% in 2014, which has grown by 2% despite businesses investing… Continue reading How To Grow Organic Traffic To Your Website

For years, we’ve been using this thing called “keyword difficulty” in the SEO world. In simple terms, it’s a measure that shows how tough it would be for a new website to get better rankings on search results pages than existing competitors for a certain keyword.  But here’s the thing: relying solely on keyword difficulty… Continue reading Keyword Research: Introducing Keyword Mapping

Before anything, I’d like you to ask yourself the following question: “What would life be like without the internet?” It may be a good or bad thing, depending on your answer. This piece of modern convenience has, in every sense of the word, brought people from almost every corner of the world closer. Imagine the… Continue reading 5 Best Web Design Practices For Improving Usability

SEO isn’t a light switch that you flip to get light instantly. Everything from link building to site optimisation will take time for its results to be noticeable. As for when that time will come, no one can really say. Your page may rank on top within a week if you’re lucky, but in most… Continue reading How to Measure the Success of an SEO Campaign