Words are powerful tools that can paint vivid pictures and tell compelling stories that can be heard across continents. But as a search engine optimisation (SEO) content writer, I noticed a gap: local stories often get lost in the global narrative. Just as local authors and their stories need a platform, so do local businesses… Continue reading What is Local SEO, and How Does It Work?

As a content and SEO expert, my responsibility is to ensure my clients’ websites rank high on search engine results pages (SERPs). To accomplish this, I constantly strive to identify areas for improvement and use the most effective strategies to achieve optimal outcomes. Over the years, I’ve dedicated time and effort to learning and testing… Continue reading An Overview Of SEO Ranking Factors

I tried to come up with a clever intro for this piece, but to no avail. It may be a good thing, because on-page and off-page SEO are exactly what they say. So, let’s get the basics out of the way. On-page SEO is concerned with optimisation strategies within the target page, whereas off-page SEO… Continue reading On-Page vs. Off-Page SEO: What’s The Difference?

In 2011, my friend and I launched our first blog about vintage cars. Despite engaging posts and stunning photos, our site remained deserted, while similar blogs flourished. Fast forward to today, our once-forgotten blog has transformed into a thriving hub for vintage car enthusiasts, thanks to search engine optimisation (SEO). Initially, I was puzzled by… Continue reading SEO 101: Getting Started

It’s been a long time since my last update, but things are changing and for the next 4 months we’re going to update you on some pretty big upgrades we’re releasing inside the NO-BS Platform.   The following are our batch #1 upgrades I’ve personally worked on with the team for the last few months.  … Continue reading August Platform Update

After months of speculation by SEO professionals, Google finally let the cat out of the bag about why sites are losing their How-To and FAQ rich results. In a statement released on Google Search Central, the search engine giant announced changes to the usage of the two types of structured data. Moving forward, it will… Continue reading How-To, FAQ Rich Results Dropped from Most Google Results

Search engines are among the most powerful components on the internet today. Statistics suggest that 68% of internet interactions begin with these tools. For instance, most users find it easier to search Google for information because of its convenience. It’s also worth noting that only 0.63% of these searchers go beyond the first search engine… Continue reading The Ultimate Technical SEO Checklist

Search engine optimisation (SEO) was my first job out of college, mainly writing SEO-friendly content. Like any fresh degree holder entering the workforce, I was none the wiser about the industry I got myself into. I hadn’t even heard of SEO until I wrote my first several articles, and you bet that I hadn’t known… Continue reading Understanding SEO: The Ultimate Guide

Have you ever been on a road trip, utterly lost, but then found your way through the signposts? Well, link building in SEO isn’t much different. It’s like laying down the right breadcrumbs or signposts in the digital labyrinth that leads the way to your website. In the online world, if you know how to… Continue reading How Link Building Affects SEO