SEO isn’t a light switch that you flip to get light instantly. Everything from link building to site optimisation will take time for its results to be noticeable. As for when that time will come, no one can really say. Your page may rank on top within a week if you’re lucky, but in most… Continue reading How to Measure the Success of an SEO Campaign

For many, the first thing that comes to mind about search engine optimisation (SEO) is content, and they aren’t wrong. The last major update to Google’s ever-growing-complicated algorithm have pressured websites to churn out more helpful content. The search engine can’t reiterate the need for ‘people-first content’ enough. However, content quality is only a slice… Continue reading 6 Common Onsite Mistakes That Hurt Your SEO Efforts

Responsive web design is pivotal in search engine optimisation. Although it’s not a ranking factor, its implications on user experience (UX) are significant. Statistics show that 88% of users are unlikely to return to a site after having unsatisfactory UX. Remember, search engines resonate with users’ perceptions. For instance, if your design is dull and… Continue reading Web Design And SEO: 4 Ways To Optimise Your Site For Ranking

As per the latest tally, nearly two billion sites populate the world wide web. Fortunately, only around 17% or 340 million of these sites are active, providing some relief if you’re concerned about clutter and competition. Nonetheless, new websites continue to emerge daily, serving a multitude of business functions, including advertising, boosting web traffic, generating… Continue reading How To Attract More Traffic With Your Web Design

Ever considered how strategizing an SEO campaign could be akin to a photographer gearing up for a photoshoot? It’s a fitting comparison. Photographers scrutinize their subjects, survey locations, employ the correct equipment, and devise meticulous plans to ensure all elements harmonize perfectly. Their ultimate aim is to snap the ideal picture and narrate the story… Continue reading Understanding The Impact Of Defensive SEO

If you’re a regular on our blog, you’ll notice that we mention the term ‘backlinks’ a lot. After all, we’re a link building service, and backlinks are the bread and butter of one. For anyone unfamiliar with the term, backlinks are essentially how a website vouches for another website’s credibility. In a post-Penguin SEO world,… Continue reading What is Backlinking and Why is It Important for SEO

Every individual who has participated in a competition, taken an exam, or held a job recognizes the mantra that suitable preparation prevents poor performance. This principle holds true universally, including for marketers and content creators. With numerous activities concurrently unfolding, it can be challenging for content, marketing, and search engine optimisation (SEO) teams to maintain… Continue reading Creating A Content Calendar That Defines Success On Any Platform

Google, Facebook, YouTube, and Twitter are among the most backlinked-to domains in the world. Statistics show that the four most popular brands are the only ones with over 400,000 backlinks. Of course, these backlinks aren’t the only sources of traffic. However, they’ve certainly contributed to the billions of visits enjoyed by the mentioned websites. Reaching the… Continue reading Content Performance Analysis and Revision

Content, as they say, is king. With carefully stitched words, writers can inform, educate, inspire, and entertain. They can also make believers out of sceptics, making content writers an essential component in marketing. In this highly competitive business landscape, a company’s unique value proposition isn’t enough to convert customers. Your target audience should clearly understand… Continue reading The Difference Between Content Writing And Content Marketing