Product catalogs now appear on desktop search results in Google My Business Profiles in addition to mobile searches.
This update was launched on April 4, 2019.
The product catalog, which first appeared on October 2018 as reported by SearchEngineJournal, is an online display of goods and services that an establishment offers.
It lets businesses to showcase their products online in a more appealing, presentable and organized manner which results to boosted sales.
Additionally, it provides a great deal of convenience and ease for consumers since they can readily browse products currently available from a certain merchant.
Other visible information from the catalog includes the photo of the product, product name, price and product description.
Adding a product collection to the online catalog is done through the product editor by uploading a form in the ‘Products’ tab.
About Google My Business
Google My Business allows businesses to gain presence online through their free website creation.
According to postbulletin.com, it was first launched in June 2014.
And recently, its impact is continuously growing.
As stated in an article written by Matt Southern published last November 2018, the GMB’s search ranking factor has risen to 32%.
He added that in Google’s local pack, 25% of the top ranking factor belonged to GMB, which is notable compared to its 19% increase last 2017.
Since Google is considered to be the best search engine in the world, businesses, whether they are small and medium or large enterprises, can now obtain more online visibility.
It is also found to be especially helpful for local businesses, as well as national brands, because this allows consumers to find them and view other related information like opening and closing hours, website, and street address.
This is due to the link of GMB to Google Search and Google Maps.
It also allows entrepreneurs to be able to read, reply and respond to queries.
Customers can also provide feedback, make reviews and upload actual photos of the products.
Additionally, the business’ performance can be tracked in GMB.
Insights regarding the amount of times customers have searched online for it, country or location where the customer is from, the number of times people have directly contacted through the phone number provided online and other related information are also available.
They can also manage their businesses, access their account and update business information from anywhere through the use of their mobile devices since Google My Business – Connect with your Customers app is available for free and downloadable through Google Play and the Apple App Store.
GMB listings can also be integrated with any other Google accounts, as well as a Google+ page or a YouTube channel.
To set up an account in GMB, business owners are required to be signed in their Google account before being able to log in.
The interface then takes them to Google Maps where he or she can search the business’ location and create a listing or claim an already existing one.